Today my review is on a commercial I heard on the Radio. The commercial is for Dodge Caravan – the minivan. The announcer talks about Dodge being the first company introducing the minivan and how everyone else followed the concept. Then he talks about Dodge minivan was the first to come up with the extra space, and other amenities. His next line is in a question-type sentence – more like: guess what the other companies did? Then he says about Dodge minivan receiving the J.D. Power award recently and again asks: guess what the other companies will do? The commercial is very simple; yet the message comes across very clear. I like its simplicity and the fact that it is very direct in bringing a few points about Dodge minivan. However, if you miss the beginning of the commercial or are not paying attention to it as it starts; you will not know what kind of minivan the announcer is taking about – until pretty much the end. Please remember that this blog is not indented to endorse any product – just rating commercials.
4. Commercial theme: An announcer talking about Dodge minivan
Product: Dodge minivan
Type: Radio Commercial (National)
My opinion: Very simple, message very clear
Rating: This commercial gets a “JM” rating of 9 out of 10
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