My latest review is on two commercials broadcast on TV. One is for a drink called Kahlua. The scene is a bar with a group of tribal people. Several patrons in the bar show their cell phones to the tribal people and say that these are cell phones. The tribal people are not surprised and they show theirs. This commercial is in fact one of several with similar themes. On this particular one, I wasn’t sure exactly how the “cell phone showing” fits in and delivers a commercial message. However, I found the commercial creative and rather entertaining.
The second commercial is about Vicks – yes the cold/flu medicine. The commercial shows a person in deep sleep. Then it shows another person sleeping. These are just ordinary people. The message is that taking this medicine, a person with a cold or flu symptoms will be comfortable and can sleep well. I like the commercial because the people shown look like real (ordinary) people – those we see everyday.
Now here goes the rating for these two commercials. Please remember that this blog is not indented to endorse any product – just rating commercials.
2. Commercial theme: Tribal people in a bar with cell phones
Product: Kahlua drink
Type: TV Commercial (National)
My opinion: Entertaining, but not clear on the message
Rating: This commercial gets a “JM” rating of 6 out of 10
3. Commercial theme: Ordinary people shown in deep sleep (often snoring)
Product: Vicks Cold/Flu Medicine
Type: TV Commercial (National)
My opinion: Original, showing ordinary people, message pretty much clear
Rating: This commercial gets a “JM” rating of 9 out of 10
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