My critic for today is about the Walter E Smithe commercials. This outfit is a furniture store in the Chicago area. The company has been running commercials locally featuring three owners (allegedly the Smithe brothers). They often have a short skit pretending to be funny. Their most recent commercial has a 2010 Winter Olympics tone. As in their other commercials, the skit in this one is totally unrelated to what the store is all about and what merchandise it sells. The announcer often introduces a sale or other promotions as the commercial wraps up. I found this, as well as other similar commercials by the Smithe brothers, totally uninformative. Their skits are neither amusing nor funny. I believe the basic message of the commercial is lost when the focus is on an unrelated funny act. I think the time has come for someone to tell the brothers: “Guys, you are not funny; it is time for a different type of commercial for your company, a more traditional one, which better suits a furniture store!”
Now here is my rating. Please remember that this blog is not intended to endorse any products – just rating commercials. This is my Review #10.
Commercial theme: Smithe Brothers acting funny with Winter Olympics as a theme
Product: Walter E. Smithe Furniture StoresType: TV commercial (local, Chicago)
My opinion: There is no main message delivered – a “funny” act is tried, which is unrelated to merchandise sold in a furniture store
Rating: This commercial gets a “JM” rating of 2 out of 10
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