The specific AT&T commercial I am writing about today starts by showing a man, in a living room, trying to use a remote control to change the channel on TV. A woman (his wife) immediately confronts him by showing her remote control. She dares the husband to change the channel. A boy in the family is the third person showing his remote control. He, in turn, wants to have the control of the channel also. Finally, a girl in the family does the same by showing her remote control. While these four, pointing their remote controls to one another, argue over the control of the channel, another woman (grandmother) enters the living room. Seeing the four in a serious fight over control of the TV channel, she simply gives up and leaves the room. The announcer then introduces a special feature of the AT&T service by saying that up to four channels can be recorded at the same time – indirectly saying that there is no need to fight over the control of the channel, if you have the AT&T service. The four family members with remote control in their hands pointing to one another bring back memories in old western movies and gunmen about to fight with each other. I am not sure how to interpret the scene in this commercial. I found it to be neither informative nor entertaining. The feature of the service introduced in this commercial is not a very major decisive factor for a viewer in selecting this service over another. Now here is my rating. Please remember that this blog is not indented to endorse any product – just rating commercials. This is my review #9.
Commercial theme: Four family members pointing remote controls at one another fighting over control of their favorite TV channels.
Product: AT&T service for TV
Type: TV commercial (national)
My opinion: It is not the type of commercial to attract your attention
Rating: This commercial gets a “JM” rating of 4.5 out of 10
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